I love helping people solve real problems with design
Industrial Design Research Strategy Design Direction
Adam Reineck, co-founder of New Factory, is an industrial designer with a wide range of skills and interests. His passion for design and an interdisciplinary approach to problem solving have taken him all over the world and include projects across multiple industries. He has expertise in product design, service design, brand strategy and social innovation.
Adam worked in the design and innovation consultancy IDEO from 2005 to 2013. During his 8 years at IDEO as a principal designer and project leader, he worked on challenges as diverse as defining the elite athlete experience for Nike, to building a strategy to help Americans become more energy efficient for the Department of Energy. He was also involved in many of IDEO’s first major projects in Asia, and has worked extensively with Samsung, LG, Hyundai, and Hakuhodo in China, Korea and Japan.
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