Tracy DeLuca | Writing

I love helping people by hosting design thinkin get-togethers at my house with women just starting their own businesses

About me

I often can't believe what I get to do for a living. My specialty is digging deep and finding solutions to the toughest business and social challenges of our time. No joke!

I've been asked to reinvent how people vote in LA county. I've worked to help kids make better decisions around healthy eating and activity. And I've taught the world's most creative minds about genetics without them realizing they're doing anything except having fun at TED.

As Communication Design Lead at IDEO, I have become adept at using the creative problem-solving process of Design Thinking to identify, envision and express innovations for a wide variety of global clients, including Anheuser-Busch InBev, Genentech, Samsung, Gillette, Proactiv and Wells Fargo.

I love uncovering people's unmet needs and developing strategies that turn ideas into action. I also have 15 years of professional writing chops to connect strategy to story. So big ideas don't just collect digital dust in a stale presentation deck, they actually come to life and connect with people.

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